Comparative probability metrics: Using posterior probabilities to account for practical equivalence in A/B tests

Published in The American Statistician, 2022

Recommended citation: N.T. Stevens, and L. Hagar. (2022). Comparative probability metrics: Using posterior probabilities to account for practical equivalence in A/B tests. The American Statistician 76(3): 224-237. https://doi.org/10.1080/00031305.2021.2000495